报告人：蔡惠婷 台湾成功大学
时  间：3月25日（星期五）上午13:00-14:20
地  点：经管学院335会议室
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报告简介
This study seeks to study the effect of ambidexterity strategies on the internationalization of small and medium-sized business. During the process of internationalization, in order to sustain the performance and competitive advantage, firms need to appropriate their capabilities and resources to maximize their performance. This study will focus on firms from Taiwan towards internationalization and examine the relationship between the effect of ambidexterity strategies (exploration and exploitation strategies) and their international performance. This study will also examine possible factors affecting this relationship, such as, supplier chain network capability, R&D capability, and learning capability.

报告人简介
Dr. Huei-ting Tsai is associate professor at National Cheng-Kung University in Taiwan. She received her PhD from the University of Cambridge and masters from Oxford University and London School of Economics. Her research centers on internationalization strategies of firms from emerging markets and has appeared in Journal of international Marketing, California Management Review, Journal of Business Research, and International Business Review.